
The Human Algorithm: What AI Can’t Replace in Pharma Engagement
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.
This approach positions senior healthcare leaders to not just manage costs effectively but transform AI from a cost center into a powerful strategic advantage.
At a time when AI is reshaping pharma, Reverba Global CEO Cheryl Lubbert explained in an interview why empathy, context, and ethics still require a human touch.
As exciting as it is to explore how far new technology can take us, it's imperative that strengthening our connections with patients remains the guiding light on our journey forward.
As we look toward the new year, a key step is bringing together stakeholders to better understand how burnout can affect a person’s ability to engage in self-care and collaborative care — and how to develop proactive, person-centered solutions that get to the root causes of distress before they lead to detrimental disengagement.
To digitize healthcare and lean on the emerging technologies is to find the opportunity within the relationship between machine and human to augment humans’ ability to be human – to empathize and provide the compassionate touch to care.
No matter how much data the AI has on you, missing is the personal relationship. Emerging tech, wearables—all that is great. But at the end of the day, so much of it still depends on interpersonal relationship building and leveraging, adding an intelligence layer to the loop.
Never has there been a time in healthcare when listening and understanding have been more critical. Issues of today are divisive, complex, and layered without easy solutions. We cannot possibly begin to fix without slowing down to listen through every channel available.
Michael Pitt a professor of pediatrics at the University of Minnesota School of Medicine outlined how the medical education system can adapt to the challenges of the future during a speech at the Manova Summit in Minneapolis.
The campaign’s business objective is to put HealthSparq at the forefront of the patient engagement discussion and provide “a brand lift,” said Burt Rosen, vice president and chief marketing officer for the company.
Evidence-based medicine didn't work for Dr. Eric Topol when he had complications after a knee replacement, so he started experimenting. Meanwhile, an oncology nurse apologized to her patients for not understanding their situation until she got cancer herself.
"Let's be healthcare receivers and not just providers," said author and cancer survivor Kelly Corrigan, explaining the importance of listening to and understanding patients.
"All voices matter. Every interaction matters. Every patient matters. Patient experience matters."
One of the enduring critiques of texting, instant messaging, e-mail and any other form of text-only online communication is that often is impossible to discern nuance and emotion. The same might be true in social media.
Patients expect to be treated like people, not identified by their illness or injury, Christy Dempsey, chief nursing officer at Press Ganey, said at the Cleveland Clinic's Patient Experience Summit. "I want you to take a minute and remember that your patients are scared," she said. "They need compassion."
Generally speaking, we feel more empathy for people we know than we do with strangers. But it turns out that stress hormones can make that disconnect even greater – and it’s not just in humans. A Canadian and American research team, who published their findings in Current Biology, have found that drugs that reduce stress […]